Last updated on August 19, 2026.
Introduction
We provide content through our Website and email—both Fi Value Online and our affiliated entities. Our business also includes marketing and data services designed to connect advertisers with specific consumer audiences. To do this, we collect information about individuals and use it across multiple advertising channels: digital platforms, mobile applications, email marketing, telemarketing, and others. Part of our business involves sharing and selling this consumer data, and we offer behavioral advertising that follows your activity across different websites and applications.
This privacy policy outlines what personal information we collect from and about you when you visit Fi Value Online, as well as the methods and purposes for which we collect, use, maintain, and disclose that information. Additional website information can be found in our terms of service.
Please take the time to read this policy carefully so you know what our policies and practices are regarding your personal information. If our policies and practices aren’t acceptable to you, then don’t use our website or subscribe to our email list. Whenever you access or use this website or interact with our other services, you’re agreeing to be bound by this privacy policy.
Policy Scope And Third-Party Services:
Inclusion of a link on Fi Value Online does not constitute endorsement of the linked website’s privacy practices. We advise caution and encourage you to review their policies before providing any personal information.
Ways We Gather Your Personal Information:
This website collects personal information you choose to share, such as your name, email address, phone number, mailing address, and information submitted via an inquiry form. The data you provide may be enhanced with information obtained from affiliates, data brokers, and marketing or advertising partners. Some of these third parties are organizations that have obtained your personal information from their own services. In addition, we automatically collect certain information using cookies and other tracking technologies for analytics and advertising purposes. Additional details are provided below.
Types of Data We Collect:
“Personal information” is any information the Company creates, collects, uses, or stores in its business operations that identifies, relates to, or could reasonably be connected to a particular consumer or household.
When you sign up for the Fi Value Online, we collect personal information you provide, including your name, date of birth, street address, e-mail address, and phone number. We also automatically collect information through cookies and similar technologies, such as IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing activity, and click-through data. We may supplement this with information relevant to advertising obtained from data brokers or publicly available databases, including demographics, interests, location history, or purchase records. Please refer to “Your Privacy Rights” below for information on how to exercise your rights.
In accordance with California law, and within the previous twelve (12) months, we have collected personal information belonging to the following categories: identifiers; personal information categories set forth in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)); protected classification characteristics; internet or similar network activity; commercial information; professional or employment-related information; imprecise geolocation data; and inferences generated from other personal information
Information collected through this site may be sold or shared with third parties and our affiliates for marketing and advertising purposes. You have the right to opt out of the sale or sharing of your personal information at any time at here or by calling (844) 593-1625.
Information Considered Sensitive
We do not directly collect Sensitive Personal Information, including information related to race or ethnicity, religious beliefs, precise geolocation, LGBTQ+ status, health conditions, financial account details, or citizenship status. However, we may indirectly collect information through automated technologies such as cookies regarding your interactions with web pages, which could suggest interest in sensitive topics or affiliation with certain groups. For instance, visiting pages focused on a particular ethnicity or health-related topic may imply interest in those subjects. We do not draw such inferences ourselves, but our affiliated companies or other third parties with whom we share information may do so. Where state or local laws restrict the collection of Sensitive Personal Information without consent, our affiliates will refrain from making such inferences. We do not collect or use personal information relating to individuals under the age of 18.
Our Uses of Personal Information
The information we collect about you is used to ensure that your requested newsletters will land in your inbox. We will also provide content or marketing messages through email or by other channels. We also share personal information with trusted partners who may send you relevant marketing messages (but you can easily opt-out here). These uses of data might be considered cross context behavioral advertising in some cases.
When We Share Personal Information
We sell or share personal information with our affiliates and with partner companies to be used for marketing purposes, including cross context behavioral advertising. We also enable access to personal information for companies who perform services for us, including services related to cross context behavioral advertising, analytics, advertising fraud detection, information security, web hosting, or similar services. We contract with third parties who have access to personal information to ensure that they use appropriate data security and comply with laws. We may also share personal information where required by law (for instance if we receive a subpoena or court order), or to protect any person’s health or safety.
Personal information may be disclosed to law enforcement, regulatory bodies, courts, government entities, or other third parties where necessary to comply with applicable laws, court orders, or legal processes, to respond to governmental or regulatory inquiries, to protect individuals’ rights or safety, or to enforce our contractual rights, including payment and collection obligations. We may also disclose personal information to a successor entity or purchaser in the event of a merger, acquisition, restructuring, liquidation, or other transfer of assets involving our business.
Personal information may be disclosed to third parties for purposes you have approved, whether those purposes are communicated when you provide the information or outlined elsewhere in this privacy policy.
Targeted Ads and Analytics Services
We share personal information obtained through this website with other companies (“third parties”) who show you online advertisements on this or other sites, and also use personal information for analytics and reporting purposes concerning those advertisements. These companies use cookies, pixels, and similar technologies to collect information about the web pages you visit and the advertisements you view or click, and may combine this with personal information from other sources (including data brokers) and share it with other third parties for the same purposes (also known as “cross-context behavioral advertising”). We (and our partners) collect your IP address, date and time of your visit to the website, or of actions you take here, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with personal information from other sources and used to deliver advertising from us or from other companies through email, on apps, websites, social media sites, or by other channels. We also use personal information to analyze how you interact with this site and its advertisements so we can continue to improve your experience.
Cookies, Pixels and Similar Technologies
This site uses cookies, pixels, and similar technologies to: (1) operate this site, (2) improve your user experience, (3) provide personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are small files that our server sends to your browser that are used to recognize you when you visit certain websites. We use cookies to: operate this website, analytics and tracking, and advertising purposes. You can customize your cookie settings to limit some or all cookies in your browser settings. You can also clear (delete) the cookies on your browser at any time. Note that if you use a “do not track” setting, this may result in an “opt-out cookie” being set on your browser to block additional data collection.
We use various automated technologies to collect information from users of our Website. These include browser cookies, which are small data files stored on your device that help enable Website functionality. You can configure your browser to decline cookies, but doing so may limit access to certain Website features. Unless you modify your browser settings, cookies will be placed when you visit our Website.
Certain Website features may also use Flash cookies, also known as local stored objects, to remember your preferences and track navigation across the Website. Flash cookies are managed separately from standard browser cookies, and information on controlling them is available through Adobe’s Flash Player settings.
In addition, our Website, emails, and affiliated sites may use web beacons, tags, or pixels—small electronic files that allow us to measure page visits, email engagement, content popularity, system functionality, and related Website statistics.
Global Privacy Control (GPC) & Do Not Track
We honor Global Privacy Control (“GPC”) signals and other universal opt-out signals as valid opt-out requests for the sale and sharing of personal information. Upon detecting such a signal from your browser or device, we will process the opt-out automatically on your behalf. We do not seek to monitor every website you visit online. As described above, you may manage or remove certain cookies at any time through your browser settings. If you choose to opt out or enable a browser-based “Do Not Track” signal, including the GPC, an opt-out cookie will be placed on your browser to limit certain data collection activities. If that opt-out cookie is removed or your GPC settings are changed, automated data collection may resume.
Exercise Your Privacy Rights
You may exercise your privacy rights by using the web form here, or by calling (844) 593-1625. You may exercise the following privacy rights to: (1) know how we collect and use personal information (which is the purpose of this Privacy Policy), (2) opt out of us selling or sharing your personal information with third parties, (3) obtain a copy of the personal information we have collected about you, (4) request that we delete your personal information, and (5) make other requests relating to your personal information–we may not be able to accept all requests, but you can always delete your data. If you still have questions or concerns after making your request, please use the email provided below. You may also have the right to appeal to state or federal governmental privacy authorities if we are unable to resolve your issue.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
For security reasons, we cannot respond to requests unless we can reasonably verify the requester’s identity or authority. A request must contain sufficient information to confirm who is making the request and enough detail for us to understand and respond to it. Requests may be submitted without creating an account, and information provided will be used exclusively for verification and request processing. We respond to verifiable requests within 45 days of the date we receive them. If an extension is necessary, we will notify you in writing within the initial 45-day period, identifying the reason and the duration of the extension, which shall not exceed 45 additional days.
If a request is denied in accordance with legal requirements and you would like to appeal, or if you have additional privacy-related inquiries, you may contact us using the information below. Depending on your jurisdiction, you may also have the right to raise concerns with a local privacy authority. Exercising your data rights will not result in discrimination.
Policy on Children’s Data
Our website is only for use by people who are 18 or older. We do not knowingly accept personal information from anyone under the age of 18, and we will remove any such personal information if we become aware that it is present in our systems.
How We Protect Personal Information
We protect personal information using technical, organizational, and physical security measures designed to adapt to evolving threats. We have policies and procedures, employee training, and system-based monitoring. We also audit our practices and train our staff regularly to ensure consistency and adapt to changing technology and threats to data.
Data Storage Duration
Personal information collected through this website is retained for as long as necessary to carry out the purposes described in this policy, comply with our legal obligations, and support our business operations. We review and purge data that is no longer needed on a periodic basis.
Changes to Our Policy
We may modify or update this Privacy Policy at any time, without prior notice. The revised policy will apply from its listed effective date. You should review this Policy from time to time to stay current on our collection, use, and sharing of personal information.
Where Personal Information is Processed
Our business and this website are based in the United States. This website is for use only by users in the U.S. When you visit this website, your personal information will be processed and stored in the United States, under applicable U.S. laws.
Email Us
If you still have questions or concerns, please contact us at [email protected] or 1588 Leestown Rd STE 130 Lexington, Kentucky 40511.